Have a Coke While You Wait?
The other day I was waxing nostalgic for the way websites used the full canvas of web tech to subvert expectations (as one does.)
The website for Tamara Shopsin's LaserWriter II also does a pretty great job at this.
Go take a look before reading ahead!
A few things that made me smile:
- Your intake number is random each time.
- Chose your own adventure style interactivity.
- You get hassled if you don't buy a coke!
And this one is my favorite: You actually have to wait a few seconds before getting to the juicy book details. The website playfully builds anticipation!
On the internet in 2023, that's a pretty big deal! When everything is immediate and served quickly, it's a really special experience to have to sit and wait, not due to loading, but by design.
And best of all, it's not all just for fun and gags! Everything I mentioned above ties in so well with the book. It's referential and matches tone superbly.
Honestly, the website alone sold me on the book. I then loved the book so much that I wrote an album based on it.